Guy Kawasaki – “The Art of the Start” @ TiECon 2006

“The Art of the Start” @ TiECon 2006 – (39:46)
https://www.youtube.coGuy_Kawasaki_Art_of_the_Startm/watch?v=jSlwuafyUUo
TiECon 2006
  1. Make meaing. – (~4:20)
    * Increase the quality of life.
    * Write a wrong.
    * Prevent the end of something good.
    Theory: “Make meaning to make money.”
  2. Create a Mantra. – (~6:20)
  3. Get Going. – (~12:00)
    * Think different, make it 10x better. (Don’t do better sameness.)
    * Don’t be afraid to Polarize People.
    * Find a few soul mates.
  4. Define a business model – (~15:00)
    * Be Specific
    * Keep It Simple
    * Ask Women about your business model (~16:15)
  5. Weave a MAT – (~17:00)
    * Milestones
    * Assumptions – Review as needed.
    * Tasks
  6. Niche Thyself – (~19:45)
  7. 10/20/30 Rule – (~24:00)
    * 10 slides/20 minutes/30 point font
    * Font Rule: Smallest font size is half the age of the oldest person in the room
  8. Infected People – (~27:20)
    – work experience, educational background, love your product
    * Ignore the Irrelevant
    * Hire better than yourself – fight the bozo explosion
    * Apply Shopping Center test (~29:10)
  9. Lower Barrier to Adoption (~30:00)
    * Flatten the learning curve
    * Don’t ask people to do something you won’t do
    * Embrace your envagelist
  10. Seed the Cloud – (~31:45)
    * Let a hundred flowers blossom
    * Enable test drives
    * Find the Influencers
  11. Don’t let the bozos grind you down – (~33:30)
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