Guy Kawasaki – How to Use Social Media

Guy Kawasaki – How to Use Social Media as an Evangelist for Your Business and Here’s How I Did It! – (1:45:23)
https://www.youtube.com/wGuy Kawasaki How to Use Social Mediaatch?v=rZCDGBnC058
MIT Enterprise Forum San Diego
Published on Apr 10, 2013
Caveat Emptor – Guy is hawking his own product – as well.

How to get more followers

  1. Start Yesterday – It’s 6,9,12 month process – (~8:45)
  2. Segment the services – (~9:25)
    * People – Facebook
    * Perceptions – Twitter
    * Passions – Google+
    * Pinning, Primping – Pintrest
    * Pimping – LinkedIN
  3. Make a great profile – (~12:54)
  4. Curate Content – (~17:50)
  5. Cheat – (~19:20)
  6. Earn the right to self promote (post about self at most 1 in 20) – (~20:49)
  7. For every post, add a picture or video – (~24:00)
  8. Respond to comments on your post – (~25:40)
  9. On replying to comments, stay positive or shutup. – (~26:45)
    * post something
    * someone posts a comment
    * post a response
    * they respond, don’t
  10. Repeat your posts – (~29:45)
  11. End – (~34:20)

Q & A – (~34:45)

  • What is the “P” word for instagram?
  • Flicker and Youtube?
  • Are there any services that can offer me a repeat?

DEMO STARTS (~37:45-1:11:30)

More Q & A (More Q & A)

  • When to go narrow vs. go public in posting?
  • Can speak about the difference in the engagement of video vs. pictures?
  • Technical people say, “I don’t have time for social media.”; Your response “Technically you only need three people in a startup. Someone to make something, someone to sell it, and an adult to collect the money.” (~1:23:30)
  • How do filter your online ads (for your website)?
  • Am I missing something about LinkIn?
  • How do you know when you are using too much social media?
  • Do you posts video of yourself?
  • What do you do if LinkIn has more people than Google+?
  • How determine if your audience on Google+ is actually using it?
  • Do recommend the use of promoted-posts on Facebook?

Utilities He Used

  • MyAllTop – his startup
  • Smart Brief
  • Jumpcut (Mac only?)
  • SnapShotzPro
  • Buffer
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