by Vincent Onyemah, Martha Rivera Pesquera, and Abdul Ali (see bottom)
My comments are in italic in between each point
NOTE: This is a summary (as bait) intended to get you to buy HBR.
After reading this, I wonder if these people even realize what they are talking about. They find great quotes, but they seem to be missing the point of the quote. My reasoning is that a professor or Phd is an entrepreneur afraid to start – often finding too many excuses, but better yet — looking for too many excuses.
In short, the article summary looks like filler.
- Starting Late – This paragraph makes my point. The quotes are about needing customers so you can get feedback. I don’t see the connection with starting late.
- Failing to Listen – The last quote is unclear. I must be thick.
- Offering Discounts – From this point, it appears these entrepreneurs never had a real sales job before attempting entrepreneurship. Maybe they should stick to selling cookies for a while.
- Selling to family and friends – We’re not selling girl scout cookies, so this sound like non-sense to me.
Vincent Onyemah is an associate professor of marketing and sales at Babson College, in Wellesley, Massachusetts. Martha Rivera Pesquera is a professor of marketing at IPADE Business School, in Mexico City. Abdul Ali is an associate professor of marketing at Babson College.