entrepreneur.com – 7 Damaging Myths About Customer Engagement to Promptly Discard

Lightning_in_Arlington7 Damaging Myths About Customer Engagement to Promptly Discard
http://www.entrepreneur.com/article/232868
by Patrick Proctor
published April 10, 2014

My comments are in italic in between each point

  1. All customers are the same.
    Yes, this is a myth.
  2. The customer is always right.
    This is a point not well understood. They get it partially right. I’ll write about this one day.
  3. No news is good news.
    Another tricky point.
  4. Apologies are a sign of weakness or worse — admitting fault.
    Well written
  5. Customers don’t care about the reasons.
    Reasons and excuses are two different things.
  6. They won’t come back.
    Customer always come back, but will you still be in business when the do.
  7. Consumers don’t care about a company’s culture, social and environmental actions.
    This is a bit New-Age-ish.
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