Grove – Getting to No: The Key to Startup Selling

sequoia-274156_640Recently, I found a blog from Sequoia Capital. Articles appear to be random, and vary in usefulness.

If you are unfamiliar with the word Sequoia, the name gets it’s origin as the name of a tree genus. Generally, when most people think about the word they think Sequoiadendron giganteum or Sequoia sempervirens – both are the Redwoods native to northern California. But the Sequoia sempervirens, or the Coastal Redwood, is the only Redwood native to Silicon Valley. You can find it behind Stanford University and in Woodside, which is directly west of Redwood City – another VC haven.

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The article below is from that blog. It promotes a sales strategy that varies (a bit) from a similar sounding title — Getting to YESIn “Getting to Yes”, it’s about building the synergy to get a YES answer. This article explains in plain english, why you want to get to NO, and how to get to it.


Getting to No: The Key to Startup Selling

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