Dad’s Obituary

Gen Jesus Monroy Eslava (left), Jesus Monroy Garcia (right)

Gen Jesus Monroy Eslava (left), Jesus Monroy Garcia (right)

This Obituary was prepared for mass publication and release. The story related her is much condensed from what it was. His last day was April 25, 2017 at approximately 5:30pm. He was still able to walk on his own up until April 23, 2017.

Not mentioned in the obituary was his short friendship with President Richard M. Nixon and the meeting of President Gerald R Ford. In addition with the passing of his father, he met with the then five (5) living President of Mexico – circa 1970s.

Grandfather, I am told, is consider one of the top ten (10) heros to the Mexican Revolution. “Mission Tesoro”, mentioned below, was built in his honor.

In addition to this blog, duplicate of this obituary are of public record at:

  • Almanac News serving the San Francisco Penninsula
  • Merced Sun-Star serving Merced County and Los Banos, California
  • El Paso Times serving El Paso Texas

Jesús G. Monroy

Preparation & Editing by Charito Monroy & Lupita Leal de Monroy

Jesús G. Monroy, known to his friends as “Jesse,” died in El Paso, Texas on April 25, 2017.  He was 84 years old.  He was a long-time resident of Northern California, most recently living in Menlo Park.

Jesse was born in Matamoros, Tamaulipas, México on May 24, 1932 to General Jesús Monroy Eslava and María del Refugio García Fuentes.  General Monroy participated in the Mexican Revolution of 1910 under Emiliano Zapata.  General Monroy was recognized by the Mexican Government for his 55 years of military service.

Jesse was raised in Matamoros by his mother and by two uncles, who were local merchants.  He was educated at Escuela Portales in Mexico City, Colegio México in Matamoros, México, St. Joseph’s Academy in Brownsville, Texas, and Instituto Laurens in Monterrey, México.  He later served in the U.S. Army with the 4th Regimental Combat Team, 28th Infantry Regiment, 74th Regimental Combat Team, 74th Infantry Regiment, and 364th Infantry Regiment.

At his uncles´ stores, located at Mercado Juarez in Matamoros, Jesse learned his first lessons about business by setting up a small table at the entrance of their stores.  He called this little table his own “store” and sold his wares to local people, tourists, and American soldiers on leave during World War II.  This was the beginning of his 60-year career in business.

After relocating to Northern California, Jesse started out as a dishwasher at the “Original Pancake House” in San Mateo.  Later, he transferred to “Uncle John’s Pancake House” in Millbrae, where he worked as a chef, a supervisor, and eventually the restaurant manager.  A medical doctor, Dr. Albert Solgaard of Los Banos, California, came to breakfast at Uncle John´s and was impressed with how well the restaurant was run and with Jesse´s work ethic and charismatic manner.

Dr. Solgaard invited Jesse to become a partner and help build a restaurant in Los Banos, which was located about 110 miles southeast of San Mateo in the San Joaquin Valley of California.  Jesse helped design and manage the construction of the new restaurant, which was called “The Pancake House.”

Upon its completion, Jesse managed the day-to-day operations of the restaurant.  The Pancake House became a huge success.  Located on busy Highway 152, it catered to locals, travelers, and tour buses that used this highway to connect the Bay Area, Los Angeles and Yosemite.

In the late 1960s and early 1970s, a portion of a major California freeway, Interstate 5, was being completed less than 10 miles from Los Banos.  This new highway would offer travelers a faster and more direct route from Northern to Southern California.  But, since it was a new freeway it lacked places to eat and lodge.

Sensing a business opportunity, Jesse shared his vision of opening a hotel and restaurant complex along Interstate 5 with Henry Wolfsen, Sr., who was a regular customer at the Pancake House.

Henry Wolfsen, who was a respected businessman and community leader in Los Banos, sensed that Jesse had an excellent idea.  He encouraged Jesse and helped him bring his idea to reality.  Jesse bought land at the corner of Highway 5 and W. Henry Miller Road and constructed a large hotel and restaurant complex.  He modeled this complex after the plaza of Tepoztlan, Morelos, Mexico, where his father functioned as Mayor during the Mexican Revolution.  Jesse named his new project “Mission Tesoro” (“Treasure Mission”).  Mission Tesoro officially opened in early 1974.

During this period, Jesse also acquired the Foster’s-West chain of 29 restaurants located in San Francisco.  In purchasing this chain, he discovered three murals created by noted California artist Benjamin Bufano.  These murals were located at one of the Foster’s-West restaurants, “Moar´s Cafeteria” at 33 Powell Street in San Francisco, and were created specifically for the Cafeteria.  In appreciation for completion of the murals, Bufano was given a life-time pass to eat without charge at the Cafeteria.

Jesse was inspired by the murals´ Franciscan religious themes and beautiful execution, and planned to display the murals at Mission Tesoro.  Art preservation groups, loyal San Franciscans, and Bufano followers attempted to block the sale and movement of the murals from San Francisco to Los Banos.  However, Jesse won his case and moved the three murals to Mission Tesoro.

The Monroy family later moved back to the San Francisco Bay Area and settled in Menlo Park.   Jesse re-established himself on the Peninsula and developed and managed real estate and property development businesses.  He also worked for Vardax Mineral Systems, headquartered in Canada, in an advisory capacity regarding mining opportunities in Mexico and Central America.

Jesse was proud of his Mexican heritage.  He became involved in the Hispanic community of Redwood City by reaching out and helping Hispanics who were setting up restaurants and other community businesses, by helping local law enforcement and civic leaders on community issues, and by directing Hispanics to immigration specialists and agencies that would help resolve their U.S. residency and citizenship status.

Jesse and his wife Lupita traveled around the world.  They considered their visits to Japan and China as travel highlights.  Jesse was a personal friend of prominent US and Mexican politicians and celebrities, and was active for many years supporting US candidates for political office.

Surviving Jesse are his beloved wife of almost 60 years, Lupita Leal de Monroy, his children, Charito Monroy, Jesus Monroy Jr., Gustavo Monroy, Eva Margarita Monroy, Julio César Monroy, and Dulce María Monroy, his daughters-in-law Patty Gonzalez Monroy and Christine Wright Monroy, his son-in-law Carl Sandberg, and his grandchildren Janelle Alicia Monroy, Alondra Monroy, Katia Monroy, Gustavo Monroy, and Benjamin Oliver Monroy.  His sister Petra Amalia “Berta” Monroy Garcia also survives him, as does an extended family located in Mexico and Texas.

A private viewing was held for Jesse’s family at Sunset Funeral Homes in El Paso, Texas.  The funeral and interment will be held at Skylawn Memorial Park in San Mateo, California later this month.

Treps, identify your fellow entrepreneur via social media in seconds.

Von Trips at 1961 Dutch Grand PrixTreps is an app to verify your fellow entrepreneur via social media in seconds. Available on Android, iOS, and your webbrower.

To use the service, you’ll need to give us your twitter name, then we’ll ask Twitter to verify you; we can then perform services for you.

Collect and store all the twitter handles you encounter in a day. We will store this as private information for you. Only will have access to this secure and encrypted database you create.

You can use this service to quickly look person you find. You can also use our service at conventions where you can quickly validate your entries and download your data.

And since we are only reading the public information we can also store information on your favorite celebrity, politicians, or stars.* This way you don’t have to clog your phone.

* Storing other people’s information may be subject the rules of that social media provider. Ask us for details.


This product is being prepared for the 2017 Launch Festival, held April 6-7 in San Francisco California.

With Bird Netting, get tweets at a later time.

Bird NettingBird Netting is an app to capture your tweets for later viewing. Available on Android, iOS, and your webbrower.

To use the service, you’ll need to give us your twitter name, then we’ll ask Twitter to verify you; we can then perform services for you.

Collect and store a trail for all your public tweets. We will NOT get your private tweets. We do not offer that service.

You can use this service to quickly look up your tweets. You can also use our service at conventions where your posts are searchable, and be seen on our scrolling displays.

And since we are only reading the public tweets we can also store the trail for your favorite celebrity, politicians, or stars.* This way you don’t have to clog your phone.

* Storing other people’s tweets are still subject to Twitter privacy and storage rules. Ask us for details.


This product is being prepared for the 2017 Launch Festival, held April 6-7 in San Francisco California.

(clickbait) Founders, don’t trust your venture capitalists… or…

trustJosh Felser, formerly of Spinner (an internet radio and entertainment website bought by AOL), shares some stories about his startup and funding. To be sure, he mentions the terrorist tactics used by some investors.

If you don’t know what a “term sheet” is, you should learn.

If you don’t know what a “corporate structure” is, learn.

https://techcrunch.com/2017/01/19/founders-dont-trust-your-venture-capitalists-or-should-you/

15 Things You Should Know Before Dating an Entrepreneur

Recently I signed up for Mark Cuban’s Cyberdust. I’m still trying to make sense of it. The nice things is you can talk to Mark, but don’t pitch him.

In any case, recently he sent this gem
heartbreak_by_anupamas15 Things You Should Know Before Dating an Entrepreneur
http://patrickbetdavid.com/dating-an-entrepreneur/

Here is the summary.
#1: Entrepreneurs are Very, Very Weird
#2: You’ll Either Make it or Bust
#3: They Need Solitude at Times
#4: They Don?t Live by a 9 to 5 Schedule
#5: They Usually Never Clock Out
#6: They Don’t Do Well with Ultimatums
#7: They Will Miss Event
#8: They Are Frequent Travelers
#9: They will Talk to Strangers Quite Regularly
#10: They Ask a Lot of Questions
#11: They Usually Attract the Spotlight
#12: Your Friends & Family Will Either Love them Or Hate Them
#13: They Have Strong Opinions
#14: They Despise Lazy People
#15: They Get Bored Very Quickly

Sequoia Confirms Existence of “Stealth” Scout Program. Who’s Next?

robber-303444On May 4 of 2012 Pando reports:

The structure isn’t exactly like a standard limited partner arrangement, because the bulk of the returns go to the scout, not the firm. Exactly what benefit Sequoia gets out of it remains unclear. I asked all three scouts if their deals would have likely pitched Sequoia eventually anyway, and most of them said yes. Sequoia doesn’t get any warrants or right of first refusal or equity in the company.

It’s been over 3 years since this was report. I’m amazed most entrepreneurs don’t know this.