Green, green-washing, and communication?

NPR_RecyclingPlant1Green is mainstream or so I’m reminded by UL (Underwriters Laboratories). At one time they were producing regular reports about green-washing, but it appears the money is elsewhere. None the less, the industry is moving forward with real initiatives demanded by customers and their advocates. The story below points out that there has been a production rise of “16 percent in the last five years” for cups made from paper. That’s a rise of 3% per year, almost the same as organic food.

People vote with their wallets.


 Your coffee cup probably isn’t recyclable… yet

In the computer industry, we have a term  similar familiar to green-washing it is known as buzz-word compliant. (Not the same – of course.)

Image source Oregon Sports News

Image source Oregon Sports News

Back to the subject, in 1992 – during his run for president – Ross Perot reminded us that one of the growth areas in business was Garbage. Even so, if you go into most Internet businesses in Silicon Valley you’ll see the obligatory three garbage cans – blue, green and grey. But here’s the test of company communications. Ask someone in the office, which garbage goes in which can. Chances are *someone* in the office can give you a good answer, but look in the cans and more often that not you’ll see a different answer than what you’ve just heard.

In case you are caught short, here is a bit about The Seven Sins of Green Washing.

But if you don’t want follow the link, here are the sins:

  1. Sin of Hidden Trade-off – such as bleaching paper white
  2. Sin of No Proof – claiming as such with no third party verification
  3. Sin of Vagueness – such as, All-natural (my favorite, see below)
  4. Sin of Worshing False Labels – like using the word “green”, when it’s not
  5. Sin of Irrelevance – example: CFC-free, but it’s been banned for years
  6. Sin of Lesser of Two Evils – Organic cigarettes?
  7. Sin of Fibbing – Just a lie

As you can read below, the term “NATURAL” has regulatory issues. As such, it has little meaning we you see a product using that word — with sole exception of meat, fish, poultry and eggs. Regardless of what you see, if regulation is involved, money will move the regulation.


From the USDA (United States Department of Agriculture)usda_gov_logo

Natural. As required by USDA, meat, poultry, and egg products labeled as “natural” must be minimally processed and contain no artificial ingredients. However, the natural label does not include any standards regarding farm practices and only applies to processing of meat and egg products. There are no standards or regulations for the labeling of natural food products if they do not contain meat or eggs.

From the FDA (Food and Drug Administration) fda_gov_logo

What is the meaning of ‘natural’ on the label of food?

From a food science perspective, it is difficult to define a food product that is ‘natural’ because the food has probably been processed and is no longer the product of the earth. That said, FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.



Don’t use these words

Kai Ryssdal (of American Public Radio program Marketplace) always seems to have juicy stuff in his Final Note. Keep_right_Portugal_20100107This was on Monday past.

GM doesn’t want employees using these words in memos

Flash Crash of 2010 – More

Monday I talked about the Flash Crash of 2010, and promised more information. Here it is.

Whats Here


This chart is from It shows the obvious issue with the event. They have good evidence this was intentional.

The compiled evidence, in my opinion, is damming. It is also very long. I don’t expect anyone to read the entire thing in one sitting – unless it’s Sunday and you have several hours to devote to this. I want to mention I was on the couch watching the Flash Crash as it happened. To me – at the time – it was surreal.

  • Where it Starts – This is not an isolated event, humans are involved.
  • The Trading System – The trading system, like the government, can be gamed.
  • Prior to the Incident – Market conditions had to be in place for this to happen.
  • NYSE Circuit Breakers are Off – Only humans are in control of any major market move.
  • Market Capitulation – Actions taken when humans give up on the market.
  • Who lost money.
  • The FLASH CRASH on CNBC – The train wreck in action.
  • The FLASH CRASH Special Report – End of day round-up of events.
  • The FLASH CRASH day on CNBC – CNBC adds context to the day, in six (6) segments.
  • FOX News Version during the crash
  • The FLASH CRASH CNBC Documentary (- 3+ hours) – May 6th 2010 CNBC Stock Market Flash Crash Full Video Coverage DVD #1

POST Event Anaylze and Confessions

  • Jim Cramer with Jimmy Fallon on the Flash Crash – This is a few days after the event.
  • Trader Relives Nightmare Three Years Later
  • Professor Larry Glosten present the academic analyze.
  • A HFT (High-frequency trader) confesses to some actions.
  • What caused the flash crash of 2:45? – A European analyze of the incident. However, it appears the panel did not know much — three years after the fact.

Where it Starts

The bulk of the story that surrounds this is “Artificial Intelligence”. It starts with high-speed computers that “try” to predict the direction of a stock. And of course, since humans programmed them, all they are looking for is – will prices go up or will prices go down.

Add to this that computers can interpret public “news”. For instance, if a price influencer (like a CEO) says something that can trigger a human reaction (to buy or sell), then the computer will try to predict if the price of a stock (or stocks) will go up or will it go down.

The Trading System

Chicago_Mercantile_Exchange_(G._Bush)The system works by a series of bids and offers. Any person can bid to buy a stock; any person can offer to sell a stock. No one is aware of who is bidding, or who is offering. No one is aware of what the volume is (how many stock are available).

Prior to the 1970s – when an electronic system was put in place, a “market maker” would sit in the middle of the exchange and hold a reserve of stock – to keep the market moving and keep the price stable. The market-maker makes money in the transaction difference. Humans still do this, but now machines do this also – either by algorithmic trading or
high-frequency trading.

The market-maker looks at the “bids and offers” via quotes on the CQS (the Consolidated Quotation System) And the world looks at the CTS (the Consolidated Tape System), generally refereed to as the final, trade, or closing price.

Prior to the Incident

Markets had been moving lower for days previous to this. So much so that the Volatile IndeX (VIX) is seen on the screen “VIX up 30%”. We also see gold prices rise ($1200/ounce) and oil prices fall ($78/barrel).

During the video you’ll see a dizzing array of incidents, but things that proceed the Flash Crash including

  • Earnings reports were out and lower.
  • Retailer sales reports were poor. (old money, in many cases)
  • Stocks for all Banks were trading lower. (old money)
  • Japanese Yen & US Dollar are trading higher against all currencies.
  • The Euro is trading lower against the Dollar.
  • The Greek Public Strikes as a “new austerity package” had just passed hours before. (See May 6)220px-2011_Greece_Uprising
  • A comment emerge from the previous day that intra-day lending was becoming unavailable to European banks, and there were signs of “Fragility in the credit system”.
  • A lose in “basis points” as compare against the LIBOR was lending to the volatility.
  • You’ll see, mentioned at the time, but not mentioned in the post-reports that there was “panic buying”.(6:30-end of 5of6) (repeated on 6of6 2:20)
  • Lastly, a report that congress had just passed some new legislation that affected banks and their profitability.

NYSE Circuit Breakers are Off

It’s reported during the “train wreck” that the NYSE Circuit Breakers are Off.

Market Capitulation

It has been widely reported, and appears to be a matter of practice, if a human market makers capitulates (See: Stock market capitulations) – “stub quotes” are put in place. Those quotes are intended to be ridiculous. The practice is to set the capitulation quote at one penny ($0.01 – See: Accenture below)  or one-hundred thousand dollars ($100,000) – neither is realistic for the NYSE.

If this happens – in practice, no humans are in place to slow down the system.

Who Lost Money

Most of the losers were retail investors with stop-lose orders in place. Almost un-reported was that Goldman-Sacks profitted. (See Far Below: High Frequency Trading and the 2010 Flash Crash)


FLASH CRASH! Dow Jones drops 560 points in 4 Minutes! May 6th 2010 – (9:36)

The dizzying array of headlines is in the “Breaking News” banner. I won’t repeat a headline, but many are (subtle variations). If I missed a reporter, please let me know.


  • below the market price – time mark
  • -$438 – start
  • Gold Touches $1200 (You may miss this, but it will repeat.)
  • S&P Financial Have Biggest One-Day Drop in Six Months
  • More than 95% of S&P 500 Stocks are lower
  • 35% of S&P 500 Stocks are Down 5% or more
  • Five of 24 S&P Industry Groups have had 10% Corrections April 23 Close
  • All 30 DOW stocks lower
  • DOW Down more than 500 Points
  • -$516 – 1:00
  • Stocks Plunge on Greek Worries
  • Rick Santelli, The Euro vs. the dollar just cracked under 126. I’m sure we’re hitting Sell-Stops. We’re hitting knock-outs on the over-the-counter market. (…). -(~1:12)
  • Dow, S&P 500, NASDAQ have Biggest One-Day Drops in over a Year.
  • S&P 500 have Biggest 3-Day Drop since March 2009
  • (NASDAQ has Biggest 3-Day Drop slide March 2009)
  • (Averages Down for Third Day)
  • -$586 – 2:00
  • (Dow has Biggest 3-Day Drop since Late January)
  • Dow Laggards: B of A, Caterpillar, HP, GE (old money)
  • S&P 500 Leaders: Fidelity National, Titanium Metals, MetroPCS, FiServ (new money)
  • S&P 500 Laggards: JDS Uniphase, Office Depot, Time Warner Cable (old money)
  • Many Retailers among Poor Performers as April Sales Fall Short of Estimates
  • Stocks on track for First Two-Week Losing Streak in Two Months.


    Moving Average from 1950-2012

  • Matt Nesto, ~50, 100, & 200 day moving average broke for the S&P 500.~ -(~2:15)
  • Euro hits 14-month low against U.S. Dollar


  • -$707 – 3:00
  • Crude hits $78 per barrel
  • VIX up another 30%
  • Matt, ~NYSE Circuit breakers don’t kick in after 2:30pm~ (~3:20-3:30)
  • Scott said, ~This is fear. This is classic capitulation.~ (See: Stock maket capitulations)


  • -$860 – 4:00
  • Dow breaks 10,000
  • Michelle said, ~ We’re seeing Fragility in the Credit System (in Europe). ~


  • -$995 – 5:00
  • Erin, P&G is down 25% (P&G is a bellwether. Hence, Jim’s comment below.)
  • Dow Down over 900 Points
  • Jim says “Look at (P&G). Buy it! (3x)”. (~5:22-5:27) P&G suddenly starts to rise, almost is concert with his words. Fans of the Mad Money with Jim Crammer know, if he says buy three times – it’s usually in the lightning round of his show – and he means buy it now!
  • The market the turns around.
  • -$773 – 6:00
  • (In a matter of seconds, you’ll see the market jump 220 points!)
  • Stock Lose Gains for 2010, 2009
  • -$683 – 7:00
  • Peter (Costic ?) ~ Capitulation with no bid side. (..) There’s Void in stocks. ~
  • Peter (Costic ?) ~ the one thing we can say is we have some serious volume ~.
  • ~8:32 – Jim says, The system broke down.
  • ~9:20 – Jim says, ~ It was there for a blink of an eye, maybe one of these fast pool traders got it. ~

AUDIO from the S&P 500 futures pit at the CME during the “flash crash” of 2010 (Chicago Merchantile Exchange) – (3:38)

May 6th 2010 CNBC Stock Market Flash Crash Special Report Markets In Turmoil – (4:03)
Post analyse on the same day.

  • Erratic trades
  • Accenture (ACN) $40 dropped to $0.01 (one cent)
  • NASDAQ Canceled trades (280+)
  • Liquidity issues



FLASH CRASH May 6, 2010 (Part 1 of 6) CNBC – (5:24)
FLASH CRASH May 6, 2010 (Part 2 of 6) CNBC – (9:13)
FLASH CRASH May 6, 2010 (Part 3 of 6) CNBC – (7:50)
FLASH CRASH May 6, 2010 (Part 4 of 6) CNBC – (5:37)
FLASH CRASH May 6, 2010 (Part 5 of 6) CNBC – (7:30)
FLASH CRASH May 6, 2010 (Part 6 of 6) CNBC – (8:39)

FOX News

Flash Crash May 6, 2010 Fox Business – (6:29)

May 6th 2010 CNBC Stock Market Flash Crash Full Video Coverage DVD #1 (~3:17:15)

Jim Cramer & JImmy Fallon on the Flash Crash (3:05)JimAndJImmy
This was with Jimmy Fallon on the tonight show.
Jim Crammer, “We have no answers at all.” – (~2:00)
Toward the ends he talks about how “the market is rigged”. (~2:30)

IBTtv – Flash Crash 2010: Trader Relives Nightmare Three Years Later – (5:03) Published on May 6, 2013
Mark Otto of Knight Capital is interview.
Mark explains traders realized they knew it was a system error.
He also explains new rules – which require humans to be involved.


Larry Glosten – Columbia School of Business

Larry Glosten: The Flash Crash – (19:30) Talk Given On December 6, 2011
Columbia School of Business – 
Professor Glosten notes the timing coincides with Central Time vs. Eastern Time.
He explanation is, of course, academic.
However, in his explanation  he shows the logical action – which helped break the market, and that is the “stub quotes” entered by the market makers. (~5:00)
They are not high-frequency traders, but high-frequency QUOTERS. (~6:00-6:15)
The market breakdown. (~12:15-13:45)
No limit price on sell order placed at 2:45 (~14:30)
Massive number of quotes and cancellation (~16:00)
New rule added – Rule 13h-1.  (~17:50)
Consolidated Audit Trail was proposed as a new rule – Rule 613. (~18:10) see something sinister. (~19:10)


Dubbed the Snowden of Wall-Street

High Frequency Trading and the 2010 Flash Crash – Leak Sources News (~6:14) Published on Nov 17, 2013
former HFT trader
suggestion that Goldman Sacks may have profitted from this
MORE (I could not review the Documentary at this link in time for publication):
Secrets of a former high speed trader – CNNMoney (5:03) Published on Aug 12, 2013
Comments on the video include:

  • “HTF were net takers of liquidity during the crash.” (~1:50)
  • “Quote stuffing” is the equivalent of Denial Of Service (~1:55-2:30)
  • “The only explanation is nefarious activity” (~3:20)
  • “Negative externality” (~4:30)

What caused the flash crash of 2:45?  (7:36) Published on Oct 1, 2013
Björn Hagströmer, assistant professor at Stockholm University, explains.
Three (3) years after the fact.

The Flash crash of 2010 is not the first and only crash of this sort. Crashes of this sort happen all the time. They are discussed in the longer segments above.
And also here: TEDxNewWallStreet – Sean Gourley – High frequency trading and the new algorithmic ecosystem. (17:42) Published on Apr 12, 2012

I could not review this data.

The Microstructure of the Flash Crash


Flash Crash of 2010 – Four Years Ago Today

Also known as the Flash Crash of 2:45


This chart is from It shows the obvious issue with the event. They have good evidence this was intentional.

There is a ton of material for this incident. (I’ll post more material on Sunday.) I’m reminding entrepreneurs of this because sudden downward pressure on stocks are possible. One company I was involved with depended on stock sale of another Startup to be funded. In my case, the downturn for that stock lasted two (2) months – which sunk our company.

FLASH CRASH! Dow Jones drops 560 points in 4 Minutes! May 6th 2010
  • Dow Jones (loss) – Time mark on video
  • -438 – start of video clip
  • -516 – 1:00
  • -586 – 2:00
  • -707 – 3:00
  • -860 – 4:00
  • Dow breaks 10,000
  • -995 – 5:00
  • Jim says “Look at (P&G). Buy it!” The market the turns around.
  • -773 – 6:00
  • -683 – 7:00

The Flash crash of 2010 is not the first and only crash of this sort. Crashes of this sort happen all the time. They are discussed in videos I’ll post on Sunday.
and also here:

TEDxNewWallStreet – Sean Gourley – High frequency trading and the new algorithmic ecosystem