Guy Kawasaki: On Enchantment

Guy_Kawasaki_OnEnchantmentGuy Kawasaki: On Enchantment – (1:05:27)
https://www.youtube.com/watch?v=BG6HX0rrVes
Hass School of Business – Sept 28, 2011
Hashtag: #GuyAtHass
Pitching his book Enchantment: The Art of Changing Hearts, Minds, and Actions

NOTE: At 6:30 talks about the Stanford Axe.

  1. Guy starts AT 3:20
  2. Likeability (~7:10)
    * Great Smile – Types of smiles (~8:45)
    * Equal-dress (~10:05)
    * Great Handshake – includes mathematical formula (~10:49)
  3. Achive Trustworthiness (~11:15)
    * Trust others, they will trust you. Examples: Amazon, Zappos, Nordstrom. (11:45)
    * Be a Baker, not an eater. (~12:55)
    * Default to “Yes”. (~13:25)
  4. Perfect – Do Something DICEE (~14:00)
    * Deep
    * Intelligent
    * Complete
    * Empowers
    * Elegant
  5. Make it short, sweet and swallowable. – The message (~17:15)
    * Create a mantra (~17:40)
    – short side story on “Mission Statements” (~18:00-20:20)
    * Create a premortem – Concept credit to Gary Klein (~21:30)
  6. Launch (~23:20)
    * Tell a great story (~23:30)
    * Apply the “opposite test” (~24:25)
    * Plant many seeds (~25:00)
    * Use Salient Points (~28:05)
  7. Overcome resistance (~29:00)
    * Provide Social Proof (~29:45)
    * Agree on Something (~30:35)
    * Enchant all the influencers (~32:40)
    – Guys recommends, “Rent or Buy, Never say never. with Justin Bieber” (~33:30)
  8. Endure (~35:20)
    * Build an Ecosystem (~36:10)
    * Invoke Reciprocation – Concept credit to Robert B. Cialdini (~36:45)
    * Customize the introduction (~41:45)
    * Sell Your Dream (~45:30)
    * 10/20/30 Rule of Power Point (~47:30)
  9. Use Technology (~49:35)
    * Remove the speed bumps (~49:55)
    * Provide Value – Information, Insights, Assistance (~52:10)
    * Engage – Fast, Flat, Frequent (~52:30)
  10. Enchant Up (~53:25)
    * Drop everthing else – (~53:30)
    * Prototype fast (~53:55)
    * Deliver bad news early (~54:25)
  11. Enchant Down (~55:10)
    * Provide a Map – Mastery, Autonomy, Purpose – Concept credit to Daniel Pink (~55:15)
    * Empower Action (~55:50)
    * Suck it up (~56:05)

Q & A

  1. Did you dress the way you dress because you disrespect us?
  2. Thank You for making your butterfly blue and gold.
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Guy Kawasaki – How to Use Social Media

Guy Kawasaki – How to Use Social Media as an Evangelist for Your Business and Here’s How I Did It! – (1:45:23)
https://www.youtube.com/wGuy Kawasaki How to Use Social Mediaatch?v=rZCDGBnC058
MIT Enterprise Forum San Diego
Published on Apr 10, 2013
Caveat Emptor – Guy is hawking his own product – as well.

How to get more followers

  1. Start Yesterday – It’s 6,9,12 month process – (~8:45)
  2. Segment the services – (~9:25)
    * People – Facebook
    * Perceptions – Twitter
    * Passions – Google+
    * Pinning, Primping – Pintrest
    * Pimping – LinkedIN
  3. Make a great profile – (~12:54)
  4. Curate Content – (~17:50)
  5. Cheat – (~19:20)
  6. Earn the right to self promote (post about self at most 1 in 20) – (~20:49)
  7. For every post, add a picture or video – (~24:00)
  8. Respond to comments on your post – (~25:40)
  9. On replying to comments, stay positive or shutup. – (~26:45)
    * post something
    * someone posts a comment
    * post a response
    * they respond, don’t
  10. Repeat your posts – (~29:45)
  11. End – (~34:20)

Q & A – (~34:45)

  • What is the “P” word for instagram?
  • Flicker and Youtube?
  • Are there any services that can offer me a repeat?

DEMO STARTS (~37:45-1:11:30)

More Q & A (More Q & A)

  • When to go narrow vs. go public in posting?
  • Can speak about the difference in the engagement of video vs. pictures?
  • Technical people say, “I don’t have time for social media.”; Your response “Technically you only need three people in a startup. Someone to make something, someone to sell it, and an adult to collect the money.” (~1:23:30)
  • How do filter your online ads (for your website)?
  • Am I missing something about LinkIn?
  • How do you know when you are using too much social media?
  • Do you posts video of yourself?
  • What do you do if LinkIn has more people than Google+?
  • How determine if your audience on Google+ is actually using it?
  • Do recommend the use of promoted-posts on Facebook?

Utilities He Used

  • MyAllTop – his startup
  • Smart Brief
  • Jumpcut (Mac only?)
  • SnapShotzPro
  • Buffer

Guy Kawasaki – “The Art of the Start” @ TiECon 2006

“The Art of the Start” @ TiECon 2006 – (39:46)
https://www.youtube.coGuy_Kawasaki_Art_of_the_Startm/watch?v=jSlwuafyUUo
TiECon 2006
  1. Make meaing. – (~4:20)
    * Increase the quality of life.
    * Write a wrong.
    * Prevent the end of something good.
    Theory: “Make meaning to make money.”
  2. Create a Mantra. – (~6:20)
  3. Get Going. – (~12:00)
    * Think different, make it 10x better. (Don’t do better sameness.)
    * Don’t be afraid to Polarize People.
    * Find a few soul mates.
  4. Define a business model – (~15:00)
    * Be Specific
    * Keep It Simple
    * Ask Women about your business model (~16:15)
  5. Weave a MAT – (~17:00)
    * Milestones
    * Assumptions – Review as needed.
    * Tasks
  6. Niche Thyself – (~19:45)
  7. 10/20/30 Rule – (~24:00)
    * 10 slides/20 minutes/30 point font
    * Font Rule: Smallest font size is half the age of the oldest person in the room
  8. Infected People – (~27:20)
    – work experience, educational background, love your product
    * Ignore the Irrelevant
    * Hire better than yourself – fight the bozo explosion
    * Apply Shopping Center test (~29:10)
  9. Lower Barrier to Adoption (~30:00)
    * Flatten the learning curve
    * Don’t ask people to do something you won’t do
    * Embrace your envagelist
  10. Seed the Cloud – (~31:45)
    * Let a hundred flowers blossom
    * Enable test drives
    * Find the Influencers
  11. Don’t let the bozos grind you down – (~33:30)

Guy Kawasaki – Top 10 Entrepreneurs’ Mistakes

The Top 10 Mistakes of Entrepreneurs (Actually 11) – (1:23:57)

https://www.youtube.coGuy_Kawasaki_Top_10_Mistakesm/watch?v=HHjgK6p4nrw

BPlan UC Berkeley

  • Guys starts AT ~3:20
  1. 1% of Market Logic – (~8:00)
  2. Scale too soon – (~11:00)
  3. Obsession with partnering – (~15:25)
  4. Pitching instead of Prototyping – (~16:30)
  5. Too many slides, too small a font – optimal is 10 slides/20 minutes/30 point fonts (~19:50)
  6. Doing things serially – (~22:10)
  7. Believing 51% = control – (~23:30)
  8. Believing Patents = defensibility – Have then, but say “Patents” once – (~24:40)
  9. Hiring in your own image – You should Make it, Sell it, Collect it – (~28:10)
  10. Befriending your VCs – Make your sales forecasts – (~29:20)
  11. Thinking VCs can add value – A VC is slightly ADHD, egocentric, & cannot separate causation vs. correlation – (~35:50)

Guy Kawasaki – 12 Lessons Steve Jobs Taught

12 Lessons Steve Jobs Taught – (47:09)

https://www.youtubeGuy_Kawasaki_12_Lessons.com/watch?v=DR_wX0EwOMM

At Silicon Valley Bank Accelerator

  1. On Stage (~1:10)
  2. Don’t listen to so-called experts. (3:45)
  3. Don’t listen to customers. (5:05)
  4. Biggest challenges begets the best work. (6:30)
  5. Design counts – it is the products for most people. (7:40)
  6. Big Graphics, Big Fonts. (9:20)
  7. Jump Curves, Not better sameness. 10x better (10:30)
  8. “Works” or “Doesn’t Work” is all that matters. (13:10)
  9. “Value” is different from “Price”. (16:00)  — He talks about “Dog Food” here
  10. “A” players hire “A” players. – Watch for the “Bozo Explosion”. (22:15)
  11. Real CEOs can demo. (24:50)
  12. Real entreprenuers ship. – Don’t worry be crappy. (25:45)
  13. “Some things need to be believed to be seen.” (27:00)

Tip on pitching (34:30)

  1. Explain what you do in the first 30 seconds.