How To Do A 30 Second Pitch

Recently, I’ve been to a few local (San Francisco) Pitch Meetups (links below). I’ll put openclipart.org_stopwatchaside delivery issues today in favor of what it should be. This formula should serve you well because it is so generic. Of course, you are welcome to modify, but the point is get the information across. This suggestion should also be familar to fans of Guy Kawasaki. He has said as much on video (Fast forward to: 34:30)

  • “hello”
  • “my name is “
  • “my product is called product name
  • product slogan or tag line (optional)
  • product name (is or does) …
  • thirty (30) seconds are up
  • “thank you for your time.”

Practice it in front of a mirror and time it. 🙂

See @ 34:30

Groups I’ve been to


How much caffeine is that.

Bamboo_Green_Tea A_small_cup_of_coffeeWritten on: 2014-05-22

A few days ago I decide that I was drinking too much coffee. I would wake up late, drink coffee, stay up too late, get the shakes, headaches. Things had to change. So I stopped – Cold Turkey. Headaches, nausea, depression, ill thoughts, body aches — I toughed it through. I slept alot, and had two or three showers a day. All in an effort to have some reasonable life as an entrepreneur — where only I would decide what poisons would enter my body.

coca_cola_truckI won’t go in to the way Starbucks and Pete’s sabotage my well-being, because from the servers perspective they are only doing great service. Mind you from the age 14 to 16 I worked in my Dad’s restaurants — I know the difference.


Coffee Servings are 8oz, sodas are 12oz, others as indicated.

  • Brewed Coffee – 95-200 mg
  • Brewed Coffee,decaffeinated – 2-12 mg
  • Espresso, restaurant-style (1oz) – 47-75 mg
  • Americano (an Espresso w/more water) – 47-75 mg
  • Black tea – 14-70 mg
  • Green tea – 24-45 mg
  • Coca-Cola – 23-35 mg
  • Diet Coke – 23-47 mg
  • Mountain Dew – 42-55 mg
  • 7UP, Sierra Mist, Sprite – 0 mg
  • 5 Hour Energy – 200-207 mg
  • Red Bull – 75-80 mg
  • Rock Star – 79-80 mg
  • Excedrin Extra Strength (1 tablet) – 65 mg
Caffeine has a significant effect on spiders, which is illustrated here in the erratic construction of their webs.

Caffeine has a significant effect on spiders, which is illustrated here in the erratic construction of their webs. — Source: Wikipedia


My Startup Rules

Even after 20+ startups, large monetary success remains elusive. However, three (3) startups did well enough.

The first startup we tried – made money, but it made more money for the person we sold it to. It was a while before another made money. It did not make a profit like the first, but we did get funding — about $500k in total. The third startup did well, but required too much inventory. We made money and never looked for funding – but we learn a lot about business.

While running the third startup, I worked at a grocery store selling hamburger (for 7+ years). My boss said for the entire company I, “got the most complements, and the most complaints.” For the later, he said it appeared I “did not know when to shutup and listen”.

Come run rain or shine, these rules have always severed me well with all startups.

  1. Don’t Panic.
    The most famous incident that I can recall was when a “fake virus” was being circulated in email. The fake virus said it would melt your CPU, and that the first thing you should do is email everyone you know.
    Needless to say, this was really a *virus* of social engineering. As for startups, this should be expected. If you are successful, someone will try this. They will do this by panicing unknowning people in the organization. If you show moments of panic, it’s very likely the rest of the organization will panic also. If you remain calm at all times, when this happens people will instinctively remain calm – as they know this is what is expected.
  2. Communicate What’s Important
    Just like panics can happen when you are not there, other important good things things happen when you are not there. For instance, if an important client has some sort of requirement, it important others in the organization realize this — so the entire organization moves in concert.
    Whether you set flags, breakers, or just pin a notice to the bulletin board – important information must get to all personel; especially when the organization is large. Again, if you do this as a matter of business, the organization knows this is what is expected.
  3. Circulate Information
    If this does not seem important, because you are communicating very well – you are wrong.
    Just as before, you are leading and setting the example. If one day you declare, so-and-so must know, so I don’t need to repeat this., others will make the same assumption about their circulation of information.

Circulate & Communicate

The radio show, To the Best of Our Knowledge, has a great episode.

They are nothing more than “winged sperm carrying missiles”. – E.O. Wilson

Hive Mind

On the idea, these segments relays the ideas, and the results or outcomes.

  • honey bees – individuals act via their own investigation. They are independent actors.
  • swarm intelligence – side effect is they act in concert. Examples are given in human physcology.

In the third segment, Jaron Lenier makes several good points.

  • Do not follow “pack mentality”, as in dog pack.
  • Do not put in place a “pecking order”, as this create resentment.